My bio

From comedy writer to C-suite, Morry's storyline is filled with celebrated wins, learning moments otherwise known as struggles, and surprising plot twists. He’s built teams, fired teams, been fired, driven up valuations, raised funding rounds, acquired companies, led companies, led turnarounds, led a private equity firm, survived downturns, even survived an inflight engine fire. Morry’s trusted consulting and business therapy has benefited companies from CPG to AI, pharma to food, retail to automotive, entertainment to government, and yes, there’s more. Through it all, his character remains true to his values. Tell it like it is. Figure it out. Make it happen. And create the conditions for ongoing success.

I started my career learning about audience behaviour. How to provoke feelings and influence the decisions people make. I did it first as a comedy writer, then as an agency creative director.

Several years later I became partner and COO in an early-stage CRM tech company where I applied these behavioural skills to other audiences: prospects, customers, employees, vendors, partners, and investors. 

Software development, intelligent dialogue engineering, plus all the working parts of the operation became my 24/7. We grew the company 10X with high profile clients such as Bell Canada, Harvard Business Review, Janssen Ortho, RBC, London Life and many more Fortune 1000’s.

When it was time for my next, “what’s next”, I was equipped with the tools and agility to guide early stage founders and established business leaders growing companies in AI, technology, retail, automotive, hospitality, consumer packaged goods, health care, and more.

To this day, every Founder, CEO and company I work with, regardless of industry, presents a unique challenge, new learning, and another opportunity to create the conditions for their success.

Like the time I jolted the executive team of a global hardware and software imaging company with the perspective that market conditions aren’t the reason for their failing performance. It’s their decision making. That was followed by the longest awkward silence you can imagine. As all eyes were on the president, the weight of those words sank in. The president slowly nodded and within weeks I was collaborating with all divisional management teams to successfully shift direction from stagnating sectors to where the market was heading. 

On another occasion, a national grocery retailer was sputtering, constrained by a sprawling multi-brand portfolio with dissimilar franchise agreements acquired over years of acquisitions. Setting up a war room at their corporate office for six weeks, I worked directly with their senior people to build over 70 individual store business plans. That gave them the strategy, math, and board approval to hit the ‘go’ button to execute staged buyouts and merging of franchise agreements, generating $35M in additional revenue and improved profits.

When a self-storage start-up asked for an investor proposal to raise capital, I re-engineered their strategy to build a real estate portfolio appealing to big financial institutions. We raised $40M in direct funding and a line for another $60M. When they asked, “Now what?”, I wrote their operations manual, hired management and continued to support them through their growth and exit.

After one of the partners from that start-up cashed out, I signed on as partner and President of our Private Equity firm. Many pitches evaluated, deals done, and experiences to share. Ask me about the time we were flying a group of investors back from a charity golf tournament in Scottsdale when the plane’s engine caught fire. After a few more wild years, I took a short break. 

Really short. Since I love what I do, I keep doing it. Advising, consulting, and fractional C-Suite roles to work with Founders and CEOs creating the conditions for their companies’ success. 

My story continues. Maybe with you. 

A bit more…

Mentor at Boundless Accelerator

VP Board of Directors for Aurora Cultural Centre

Group facilitator with over 3,800 hours inspiring teams to dream, think and take action 

Engaging public speaker and writer 

Food lover, and a pretty good cook

Husband to a great partner, dad to three awesome kids and grandfather to one little big guy