Pontiac, dead. Soon to be nothing more than a memory. In another ten years or so, kids will grow up never knowing that there was a Pontiac. Cold; considering that many of us in North America grew up riding in the back seat of our parent's Pontiac. For some, of a certain youngish vintage like myself, my first car was a Pontiac. Mainly because it … [Read more...]
Apr
27
Setting Strategy With Your Ambassadors
First thing you need when setting strategy for your ambassadors, is well, ambassadors. These aren't people who speak highly of you, just because. They're not simply satisfied customers, energetic employees or committed suppliers. Those people are infinitely important but they're not "ambassadors". Ambassadors are trained, equipped and compensated … [Read more...]
Mar
31
Finding Brand Loyalty in This Economy
Spending is not only down, we're also spending down market. A travel company executive explained to me recently that the industry is absolutely suffering in a number of categories such as business travel, but leisure travel isn't quite as bad in terms of vacationers, just dollars. It seems many of us haven't yet given up on our holiday plans but we … [Read more...]
