Archive for January, 2010
Own What People Say About You
Do you care what people say about you? Sure, you do. We all do, even when we try to shrug it off. Brands, now there’s an entity that cares deeply about what people are saying because it ties directly to sales performance. Brands can’t afford not to care.
The reality is that you are not in [...]
Strategy is a Stepping Stone to Better Strategy
Resistance to making important, game changing strategic decisions is based almost entirely on one thing…fear. Fear of what will happen when and if you press the big, red, ugly decision button inscribed with the words of doom, NO GOING BACK. Scary.It’s like opening Pandora’s Box. Crack the lid and you never know what you might [...]