Archive for June, 2009
The Quest For Lionhearted Loyalty
Back in 2003 I wrote an article discussing brand loyalty that introduced a different conceptualization of what brand loyalty was all about, or more accurately, what it should be about. Today’s release of a study by the CMO Council and Pointer Media Network reminded me that brand marketers still haven’t done much to change their [...]
Overcoming The 7 Choke Points of Strategy Implementation
A company is an organism. It lives and grows. Introducing new strategy into the organism can rejuvenate and strengthen the entire system. It can also choke the system at different points, preventing the organism from thriving. I’ll spare you the sickness and death metaphors. I’m sure you get the idea.
There are 7 Choke Points of [...]