Archive for April, 2009
Invest High Interest Credit Where It Counts
When it’s a matter of life or death, corporately speaking, would you borrow expensive money? The added pressure of managing the business with increased debt and high monthly payments doesn’t always make it easier to sleep. At this stage it’s critical to evaluate the impact of carrying charges against the time new credit gives you [...]
Keeping Your Company Healthy
Mexico has certainly been kicked around this past year. Vicious drug wars. Tourists murdered in their hotel room. The collapse of a tour operator that inexplicably prompted some hotels to threaten guests with arrest if they didn’t pay exorbitant and inflated bills. How does that generate repeat business again? Now swine flu. Makes you wonder [...]
Has The Era of Lifelong Brands Returned?
Pontiac, dead. Soon to be nothing more than a memory. In another ten years or so, kids will grow up never knowing that there was a Pontiac. Cold; considering that many of us in North America grew up riding in the back seat of our parent’s Pontiac. For some, of a certain youngish vintage like [...]
Setting Strategy With Your Ambassadors
First thing you need when setting strategy for your ambassadors, is well, ambassadors. These aren’t people who speak highly of you, just because. They’re not simply satisfied customers, energetic employees or committed suppliers. Those people are infinitely important but they’re not “ambassadors”. Ambassadors are trained, equipped and compensated individuals who are skilled at converting attitudes [...]
Charity Changes Your Company
Have you ever started your own charitable organization? In some ways we all have. Lending money when you don’t care if it ever gets paid back, or giving bigger gifts than the occasion warrants. It feels good to help when you know someone who needs it or you’re able to give in a way that’s [...]