Archive for March, 2009
Finding Brand Loyalty in This Economy
Spending is not only down, we’re also spending down market. A travel company executive explained to me recently that the industry is absolutely suffering in a number of categories such as business travel, but leisure travel isn’t quite as bad in terms of vacationers, just dollars. It seems many of us haven’t yet given up [...]
Valuable Lessons In Corporate Leadership
We are getting a valuable lesson in corporate leadership these days. With so many companies struggling to survive, and still a few in position to thrive, everyone is looking closely at the tactical strategic decisions being made by executives. I say tactical because we’re very, very focused on short-term actions. People want to know that [...]