Marketers
Own What People Say About You
Do you care what people say about you? Sure, you do. We all do, even when we try to shrug it off. Brands, now there’s an entity that cares deeply about what people are saying because it ties directly to sales performance. Brands can’t afford not to care.
The reality is that you are not in [...]
Why Marketing Often Gets The First Cut
There are so many conflicting predictions of marketing spending for 2009 that they’re not even worth listing, simply because they can’t be trusted. When different market research organizations post wildly fluctuating figures it’s because decisions aren’t being made or we’re not hearing the whole story. Both are true right now. What I am hearing from [...]
The Never Ending Logo
Oh the logo. Details. Nuances. Every little bit counts. I’ve been responsible for creating many a logo over the years, for clients way, way back when I was in advertising, and for my own companies in more recent times. Nothing has changed. It is painstaking work. Once the branding process is completed and it’s time [...]
Has The Era of Lifelong Brands Returned?
Pontiac, dead. Soon to be nothing more than a memory. In another ten years or so, kids will grow up never knowing that there was a Pontiac. Cold; considering that many of us in North America grew up riding in the back seat of our parent’s Pontiac. For some, of a certain youngish vintage like [...]
Setting Strategy With Your Ambassadors
First thing you need when setting strategy for your ambassadors, is well, ambassadors. These aren’t people who speak highly of you, just because. They’re not simply satisfied customers, energetic employees or committed suppliers. Those people are infinitely important but they’re not “ambassadors”. Ambassadors are trained, equipped and compensated individuals who are skilled at converting attitudes [...]